Lights, Camera, Competitor Analysis!

Lights. Camera. Action! In the fast-paced world of business, staying one step ahead of the competition is vital for small and medium-sized businesses (SMEs).

If your competitors are gobbling up your potential customers while you're left hungry for success, it's time to ask yourself: Are they using video marketing to engage and capture your customer's attention?

To find out where your competitors stand and potentially outpace them, consider these strategies:

1. Utilize Competitor Analysis Tools: There are various competitor analysis tools available that allow businesses to monitor their competitors' advertising campaigns, including their video marketing efforts. Tools such as SEMrush, SpyFu, and Ahrefs provide insights into competitors' strategies, keywords, ad performance, and social media presence (full list of tools below).
2. Social Media Monitoring: By monitoring social media platforms, businesses can observe their competitors' engagement with video content, identify the types of videos being shared, and gain insights into their social media presence.
3. Google Ads Transparency Center: The Google Ads Transparency Center provides information on the ads that competitors are running, including video ads. This can offer valuable insights into the types of video content being promoted by competitors.
4. Direct Observation: Actively engaging with competitors' online content, visiting their websites, and subscribing to their newsletters can provide firsthand exposure to their video marketing efforts, including the types of videos being shared and the audience being targeted.

While using these strategies, go ahead and check to see if your competitors are using video in any of their marketing...don't worry, I'll wait.

......

Back yet? Good. We're your competitors using video? How are they using it? Does it look like its gaining traction? How would you respond to it, objectively (try to think of yourself as the customer).

If you've got a little pit in your stomach, then the video might be working. Not fret though, thats just your starting point! Business is a constant ping pong of growth and learning. Yes, its exhausting but also fun!

Embrace the challenge and let the excitement fuel your progress. While we're not aware of your specific industry, here's a rundown of competitor analysis tools that we've explored in the past. Keep in mind that the applicability of each software may vary depending on your specific needs and marketing goals:

Depending on your specific needs and marketing, each software may or may not apply.

• SEMrush: Gain insights into your competitors' Google Ads campaigns, including their keyword strategies, ad copy, and estimated traffic. It's time to steal the show!

• SpyFu: Unveil the secrets of your competitors' Google Ads keywords, ad tactics, and estimated traffic. Fine-tune your campaigns and shine brighter than ever before.

• Adbeat: Discover the hidden gems in your competitors' campaigns by analyzing their messaging, imagery, and creative tactics. Level up your marketing strategies and steal the spotlight.

• Ahrefs: Stay ahead of the competition by monitoring your rivals' ongoing Google Ads performance. Track the impact of their ads over time and ensure your performances are show-stopping.

• Similarweb: Gain comprehensive insights into your competitors' ad performance across platforms, including Google Ads. Discover their strategies and make data-driven decisions that put you in the spotlight.

• Talkwalker: Get a front-row seat to your competitors' social media presence with Talkwalker's Quick Search. Stay on top of trends and amplify your reach, stealing applause from your rivals.

• Moz Pro: Unearth the exact keywords your competitors are targeting in SEO, inbound marketing, link building, and content marketing. Take center stage in search engine rankings.

• WooRank: Polish your SEO efforts and outshine your competitors with website audits and competitor analysis from WooRank. Identify areas for improvement and leave your rivals in awe.



• Social Blade: Evaluate your competitors' social media popularity and engagement by analyzing their follower counts on platforms like Twitter, Instagram, and YouTube. It's time to steal the show on social media!