Welcome to our Blog

Lights. Camera. Action! In the fast-paced world of business, staying one step ahead of the competition is vital for small and medium-sized businesses (SMEs). If your competitors are gobbling up your potential customers while you're left hungry for success, it's time to ask yourself: Are they using video marketing to engage and capture your customer's attention? To find out where your competitors stand and potentially outpace them, consider these strategies: Utilize Competitor Analysis Tools: There are various competitor analysis tools available that allow businesses to monitor their competitors' advertising campaigns, including their video marketing efforts. Tools such as SEMrush , SpyFu , and Ahrefs provide insights into competitors' strategies, keywords, ad performance, and social media presence (full list of tools below). Social Media Monitoring: By monitoring social media platforms, businesses can observe their competitors' engagement with video content, identify the types of videos being shared, and gain insights into their social media presence. Google Ads Transparency Center: The Google Ads Transparency Center provides information on the ads that competitors are running, including video ads. This can offer valuable insights into the types of video content being promoted by competitors. Direct Observation: Actively engaging with competitors' online content, visiting their websites, and subscribing to their newsletters can provide firsthand exposure to their video marketing efforts, including the types of videos being shared and the audience being targeted. While using these strategies, go ahead and check to see if your competitors are using video in any of their marketing...don't worry, I'll wait. ...... Back yet? Good. We're your competitors using video? How are they using it? Does it look like its gaining traction? How would you respond to it, objectively (try to think of yourself as the customer). If you've got a little pit in your stomach, then the video might be working. Not fret though, thats just your starting point! Business is a constant ping pong of growth and learning. Yes, its exhausting but also fun! Embrace the challenge and let the excitement fuel your progress. While we're not aware of your specific industry, here's a rundown of competitor analysis tools that we've explored in the past. Keep in mind that the applicability of each software may vary depending on your specific needs and marketing goals: Depending on your specific needs and marketing, each software may or may not apply. SEMrush : Gain insights into your competitors' Google Ads campaigns, including their keyword strategies, ad copy, and estimated traffic. It's time to steal the show! SpyFu : Unveil the secrets of your competitors' Google Ads keywords, ad tactics, and estimated traffic. Fine-tune your campaigns and shine brighter than ever before. Adbeat : Discover the hidden gems in your competitors' campaigns by analyzing their messaging, imagery, and creative tactics. Level up your marketing strategies and steal the spotlight. Ahrefs : Stay ahead of the competition by monitoring your rivals' ongoing Google Ads performance. Track the impact of their ads over time and ensure your performances are show-stopping. Similarweb : Gain comprehensive insights into your competitors' ad performance across platforms, including Google Ads. Discover their strategies and make data-driven decisions that put you in the spotlight. Talkwalker : Get a front-row seat to your competitors' social media presence with Talkwalker's Quick Search. Stay on top of trends and amplify your reach, stealing applause from your rivals. Moz Pro : Unearth the exact keywords your competitors are targeting in SEO, inbound marketing, link building, and content marketing. Take center stage in search engine rankings. WooRank : Polish your SEO efforts and outshine your competitors with website audits and competitor analysis from WooRank. Identify areas for improvement and leave your rivals in awe.  Social Blade : Evaluate your competitors' social media popularity and engagement by analyzing their follower counts on platforms like Twitter, Instagram, and YouTube. It's time to steal the show on social media!

Video Marketing: Building Trust and Personalization In the digital age, consumers have certain expectations. They want fast, personalized, and easy-to-consume content. Video marketing is an effective tool to meet these expectations and attract new customers. The type of video that best sells your product or service is the one that builds trust. The Importance of Trust In the fast-paced digital world, establishing trust is crucial. Transparency is key to building trust. As a business, you need to think like a customer, understand their concerns about price and quality, and address these in your marketing strategy. Being fully transparent and addressing customer needs rather than focusing solely on what you want to sell is essential. Personalizing Video Strategies Personalization is crucial in video marketing. Each video should be tailored to your brand and your customers. This process involves understanding your brand, your team, and your customers. It also involves addressing key factors of trust, such as discussing price, acknowledging problems within your industry, and being honest about competition. Our Unique Approach We focus on three main strategies for personalizing video content: Pre-production: We emphasize the pre-production stage, focusing 90% of our efforts there. This stage is often overlooked by clients, but it is essential for successful video production. Working with your sales team: We work closely with your sales team to understand the pain points of your business and ensure our strategies address these issues. Involvement in every step: We are involved in every step of the process, from using professional camera gear to scouting locations, discussing marketing tactics, and ensuring the right person is involved at the right time. Our goal is to deliver personalized, high-quality content that is easy to acquire and consume, and that builds trust with your customers. We pay close attention to our customers' habits, problems, and needs, and aim to solve each unique problem your company faces. This approach helps establish trust, deliver high-quality content, and provide value to your customers, encouraging them to return again and again.

The Rise of an Unconventional Fitness Icon In the world of fitness, there are those who follow the path and those who create it. Michael Miraglia, a professional fitness athlete , undoubtedly belongs to the latter category. His YouTube channel, aptly named "Michael Miraglia Fitness", has been steadily gaining traction since its inception last year, and we are thrilled to be a part of this exciting journey. The Art of Consistency: Michael's Path to Success Consistency is key here friends, Michael has been posting consistently every two weeks, since he started his channel back in the fall (which has garnered half a million views might we add). Each video is a new fitness challenge he sets for himself, and these aren't your run-of-the-mill fitness challenges. Drawing inspiration from mythology, popular culture, and his own boundless imagination, Michael has undertaken feats such as replicating the punishment of Sisyphus and completing the 100 beer mile . His creativity and dedication have not only made his content engaging but also set him apart in the crowded fitness landscape. Collaborative Synergy: Fueling Michael's YouTube Ascendancy Over the past six months, we have collaborated with Michael on not only short-term video techniques but also long-term growth and monetization efforts. Our collaboration has been a rewarding experience, and we are proud to have contributed to his growing success. Michael's channel growth is a testament to the power of unique, engaging content and the importance of dedication and hard work. As we continue to support him in his YouTube journey, we look forward to seeing his channel grow and flourish. We are excited about the future and can't wait to see what new challenges Michael will tackle next. Be sure to like and subscribe! Here's to many more milestones on this incredible journey! To help you post consistent content like Michael, consider these 10 marketing resources: Content Calendars: Tools like Trello or Asana can organize your posting schedule. Graphic Design Software: Use Canva or Adobe Spark for eye-catching thumbnails. SEO Tools: Optimize your content with keywords using Google Keyword Planner . Social Media Management:: Buffer or Hootsuite can manage and schedule posts across platforms. Email Marketing Services: Keep your audience engaged with Mailchimp or Constant Contact . Analytics Platforms: Track performance with YouTube Analytics or VidIQ . Video Editing Software: Edit videos professionally with Final Cut Pro or Adobe Premiere . Collaboration Networks: Connect with other creators through platforms like CollabSpace . Online Courses: Sharpen your skills with marketing courses from Udemy or Coursera . Automation Tools: Automate repetitive tasks with Zapier or IFTTT .

As the blossoms bloom and nature comes to life, it's not just the perfect time for spring cleaning at home but also for a rejuvenation of your video marketing strategy. Let’s explore the art of "Spring Cleaning" for your video content—taking you through the steps of auditing, refreshing existing videos, and unveiling the hottest video trends for the year. Why Spring Clean Your Video Strategy? Reflect and Realign: Spring provides an opportunity for reflection. Assess the performance of your existing videos, understand what has worked well, and identify areas that may need a refresh. Stay Relevant in a Dynamic Landscape: The digital landscape evolves rapidly. Spring cleaning ensures your video content remains relevant and aligns with current trends and audience preferences. Enhance Brand Image: Fresh, high-quality videos enhance your brand image. Use spring cleaning as an opportunity to polish visuals, graphics, and messaging to present a more refined and appealing brand identity. The Spring Cleaning Process: Auditing and Refreshing Conduct a Video Audit: Use analytics tools to review key metrics such as view counts, engagement rates, and conversion data. Identify high-performing videos and those that may need improvement. Evaluate Visual Appeal: Assess the visual elements of your videos. Consider updating graphics, overlays, and any outdated visuals to give your content a modern and appealing look. Optimize Metadata and Descriptions: Enhance your videos for search by updating titles, descriptions, and tags. This not only boosts discoverability but also ensures your content aligns with current SEO practices. Unveiling the Hottest Video Trends for the Year Embrace Short-Form Content: Short-form videos continue to dominate. Platforms like TikTok and Instagram Reels offer an engaging way to connect with audiences. Experiment with concise, visually appealing content. Interactive Videos for Engagement: Interactive elements such as polls, quizzes, and clickable elements enhance viewer engagement. Use interactive features to create a more immersive experience. Vertical Video Dominance: Optimize for mobile viewing with vertical videos. As mobile usage continues to rise, vertical-format videos are becoming increasingly popular. Tips for a Successful Spring Strategy Refresh Consistent Branding: Maintain a consistent brand image across all refreshed videos to reinforce brand identity. Engagement Boost: Encourage audience participation by incorporating calls to action and interactive elements within your refreshed content. Narrative Excellence: Experiment with storytelling to create emotional connections with your audience, making your content more memorable. As you embark on your spring cleaning journey, remember that revitalizing your video marketing strategy is a continual process. Embrace the evolving landscape, stay attuned to trends, and let the vibrancy of spring inspire a new era of success for your brand through impactful video content. Ready to embark on your spring video strategy refresh? Share your thoughts and success stories in the comments below!

Introduction: In the world of marketing, building a strong and lovable brand is not just about products or services; it's about creating a genuine connection with your audience. One powerful tool that can help you achieve this is video. Let’s explore how you can show love for your brand by incorporating video both internally and externally. Externally: Showcasing Your Brand's Personality to the World 1. Humanize Your Brand: Use video to introduce the faces behind your brand. Share employee stories, their passions, and the unique personalities that contribute to your brand's success. This personal touch helps humanize your brand and makes it more relatable. Example : Create a series of employee spotlight videos that highlight individual talents and showcase the diversity within your team. 2. Behind-the-Scenes Magic: Take your audience behind the curtain with behind-the-scenes videos. Whether it's showcasing your creative process, day-to-day operations, or the making of your products, these videos provide an authentic look into your brand's personality. Example : Film a behind-the-scenes video during a product launch or a typical day at the office. 3. Customer Testimonials: Let your customers do the talking. Capture authentic customer testimonials on video to showcase real experiences and the impact your brand has had on their lives. This builds trust and credibility. Example : Request video testimonials from satisfied customers and feature them on your website and social media. Internally: Cultivating Love and Unity Among Your Team 1. Company Culture Videos: Reinforce your brand's values and company culture through engaging videos. Showcase team- building activities, celebrations, and the day-to-day interactions that define your workplace. Example : Produce a video capturing the essence of your company culture and share it with both existing and potential employees. 2. Training and Onboarding: Use video to streamline your onboarding process and ensure that new team members feel welcomed and informed about your brand's mission and values. Example : Develop a series of training videos covering key aspects of your company, from history to goals and expectations. 3. Internal Recognition: Celebrate successes internally by creating videos that recognize employee achievements, milestones, and contributions. This not only boosts morale but also fosters a positive work environment. Example : Develop a monthly video series highlighting Employee of the Month or recognizing outstanding team accomplishments. Tips for Success: 1. Authenticity Wins: Whether for external or internal audiences, authenticity is key. Be genuine in your videos to build trust and foster stronger connections. 2. Visual Storytelling: Embrace the power of visual storytelling. Craft narratives that resonate emotionally with your viewers, creating a memorable brand experience. 3. Consistency is Key: Maintain a consistent tone and style across your videos to reinforce your brand identity. In conclusion, showcasing love for your brand through video is a multifaceted approach. Externally, it builds trust and affinity with your customers, while internally, it fosters a sense of belonging and pride among your team. Embrace the power of video to tell your brand's story, share its personality, and create lasting connections. Are you ready to start showcasing the love for your brand through video? Share your success stories and insights in the comments below!

Viral Hooks - those catchy bits of dialogue that stop the scroller and unlock the true power behind scaling with social media: Viewer Retention . In the ever-evolving landscape of social media, where attention spans are short and competition is fierce, the quest for creating engaging content that stands out from the crowd has become more crucial than ever. If you're a bit confused at what we mean by "hooks" - then don’t fret, it’s simple. A hook essentially does what its name describes: it hooks your audience into your video and stops them from scrolling. Think of viral hooks as the irresistible lure that draws people into your content, enticing them to act, whether it's liking, commenting, sharing, or clicking through to your website. Essentially, they're the secret sauce that propels ordinary content into the realm of viral sensation. A good hook should have eye-catching visuals, a clear value statement that articulates why this viewer should watch your content (i.e. tips to help save them money / teaching them an insider trick) and should be followed up with a call-to-action for your audience to learn more. But why should I use hooks? Well, hooks lead to higher watch times - which leads to more views and traffic - which leads to more leads in your pipeline - which leads to business growth! Need I say more? Not sure where to get started? Check out these viral hook examples we think have potential: • "This one is for..." / EXAMPLE: "This one is for middle-aged moms looking for a fitness regimen that works !" • "If you want to achieve.....Listen up!" / EXAMPLE: "If you want to get accepted to the best law school in the country then listen up!" • "You need to watch this if you struggle with...." / EXAMPLE: "You need to watch this if you're struggling to buy an affordable home!" • "How to....FOR FREE!" / EXAMPLE: "Here's how you're going to find the right employee WITHOUT paying a headhunter!" • "What are some weird things people don't know about X?" / EXAMPLE: "Here's 3 weird things people don't know about Spelunking! • “This cost the X industry upwards of $Y!” / EXAMPLE: “This one thing cost the hotel industry $5 billion!” • “This is the simplest way to launch a successful X in one day!” / EXAMPLE: “This is the simplest way to launch a successful business in one day!” • “They don’t want you to know this secret about…” / EXAMPLE: “The publishing industry doesn’t want you to know this secret about AI generated books!” • “You’ve never seen anything like this…”/ EXAMPLE: You’ve never seen anything like this in New York City before!” • “I Never… and here’s why!” / EXAMPLE: “I will NEVER eat waffles anymore and HERES WHY!” Here’s our runners up: • “This Is the Best Product I’ve Ever Used…” • “I Was ‘Today Years Old’ When I Found Out…” • “Try …. to accomplish your goals!” • “How to Create…” • “I’m trying … so you don’t have to!” Liked those? Good! Start using them today in your own video content and watch the retention rate grow!

So, the question is: “Do I need video content for 2024?”. Ok, good question, but a better question would be: “Do I want to rise above my competition as a trusted industry leader”. If your answer is not immediately YES! then you can save yourself the trouble and stop reading right now. If you’re reading this right now thinking: “I don’t need video content right now”. Then you’re already behind your competition. Why is this? Well, let’s dive into it the three compelling reasons why weaving video content into your strategy is more than a trend—it's a game-changer.

Introduction: New Year, New Me…Righ t? You better believe it! This year, we are transforming resolutions into tangible results. And not the ‘short lived’ results (i.e. going to the gym for only January and HALF of February) but actual CONSISTENT results, that drive customers in the door and keep them coming back again and again and again (from January through December)

Creating an initial marketing video for your business is a great first step towards building a strong online presence. However, it's important to follow up with additional videos to keep your audience engaged and informed. In this blog, we'll discuss how to film follow-up videos and how to schedule them for release. We'll also explore how hiring a video production agency can be a cost-effective option for creating high-quality videos on a regular basis. Filming Follow-Up Videos Once you've created an initial marketing video for your business, it's important to keep the momentum going by filming follow-up videos. These videos can provide additional information about your products or services, answer frequently asked questions, or showcase new products or promotions. When filming follow-up videos, it's important to keep the following tips in mind: Stick to a consistent format: By sticking to a consistent format, you can create a sense of familiarity for your audience. This can make it easier for them to follow along and stay engaged with your content. Keep it short and sweet: Attention spans are short, so it's important to keep your videos short and to the point. Aim for a length of one to two minutes for each video. Showcase your personality: Your audience wants to connect with you on a personal level, so don't be afraid to showcase your personality in your videos. This can help you build a stronger connection with your audience. Scheduling Follow-Up Videos Once you've filmed your follow-up videos, it's important to schedule them for release. This can help you stay organized and ensure that you're consistently releasing new content for your audience. Here are some tips for scheduling follow-up videos: Create a content calendar: A content calendar can help you plan out your video releases in advance. This can help you stay organized and ensure that you're consistently releasing new content. Consider your audience: When scheduling your videos, it's important to consider your audience's preferences. For example, if your audience is primarily active on social media in the evenings, you may want to schedule your video releases for later in the day. Use analytics to track performance: By using analytics to track the performance of your videos, you can determine the best time and day to release your videos. This can help you optimize your schedule for maximum engagement. The Cost-Effective Option: Hiring a Video Production Agency While filming and scheduling follow-up videos can be a great way to build a strong online presence, it can also be time-consuming and resource-intensive. This is where hiring a video production agency can be a cost-effective option for businesses. Here's why: Expertise: Video production agencies have the expertise to create high-quality videos that effectively communicate your brand's message. By working with an agency, you can ensure that your videos are professional and polished, which can help you establish your brand as a professional and trustworthy entity. Equipment: Video production agencies have access to the latest equipment and technology, which ensures that your videos look and sound professional. By working with an agency, you can avoid the costs associated with purchasing and maintaining your own equipment. Efficiency: By working with a video production agency, you can save time and resources. Agencies have the necessary expertise and equipment to produce videos efficiently and effectively, which allows you to focus on other important tasks. Cost-Effective: While hiring a video production agency may seem expensive upfront, it can actually be more cost-effective in the long run. By working with an agency, you can ensure that your videos are of the highest quality, which can help you build a strong online presence and attract more customers. In conclusion, filming and scheduling follow-up videos can be a great way to build a strong online presence for your business. However, it can also be time consuming. Time is the one thing business owners never have enough of. So the efficiency, expertise and time you get back is worth looking into a production company.