TRANSPARENCY & TRUST

Transparency and trust should be at the forefront of your marketing, sales, and overall business strategy. The number one way to turn a lead into a paying client is by proving to them that when it comes to (insert product or service here) your company is 1000% transparent about what you can do. When they finally hand over that check, there isn’t a shroud of doubt in their mind about the purchase they just made.

It’s easy to forget that we, as business owners, need to think from the perspective of the consumer, NOT the business owner. Many business owners make the same mistake (time and time and time and time again). 

Many business owners attempt to be competitive by:

• hiding their rates
• overemphasizing their value through vague terminology
• playing down their competitors

What consumers are actually looking for is:

• your rates
• clear evidence of value
• an honest review of your industry (shortcomings and all)

Curating content with the consumer in mind is the easiest way to pave a path to trust.

Curated, educational content can transform a lead into a paying client overnight. When clients trust a business, they are not only more likely to return for repeat business but are also more likely to recommend that business to others.

Video marketing has become one of the most effective ways for businesses to establish trust with their clients.

Here are some ways that videos can be used to create trust between businesses and their clients:

Showcasing expertise: Videos are a great way for businesses to demonstrate their expertise in their industry. For example, a financial advisor can create videos that explain complex financial concepts in a way that is easy to understand. This can help potential clients trust that the advisor has the knowledge and experience to help them with their financial needs.

Sharing customer testimonials: Customer testimonials are a powerful way to build trust with potential clients. By featuring satisfied customers in videos, businesses can showcase their ability to deliver on their promises. These testimonials can be used on a business's website or social media channels to help potential clients feel more confident in their decision to work with the business.

Highlighting company values: When businesses share their values with their clients, it can help establish trust. Videos can be used to showcase a business's commitment to things like sustainability, ethical business practices, or community involvement. By highlighting these values, businesses can demonstrate that they are more than just a profit-driven entity, but a company that cares about its clients and the world around them.

Providing transparency: Transparency is a key component of building trust. Videos can be used to provide transparency by giving clients a behind-the-scenes look at a business's operations. For example, a video tour of a manufacturing facility can help clients feel more confident in the quality of the products being produced.

Engaging with clients: Videos allow businesses to engage with their clients in a way that is more personal than other forms of communication. For example, a business can create videos that answer frequently asked questions or address common concerns. This can help clients feel more connected to the business and build trust over time.

When creating videos to build trust with clients, it's important to keep a few things in mind. First, the videos should be high-quality and professional. Poorly produced videos can actually damage a business's reputation, so it's important to invest in high-quality equipment and editing software.

Second, the videos should be relevant and informative. Clients are more likely to trust a business that provides useful information that helps them make informed decisions. For example, a video that explains the benefits of a particular product or service can be very helpful for potential clients.

Establishing trust with a client is crucial for any business that wants to succeed. Videos are a powerful tool for businesses to build trust with their clients. By showcasing their expertise, sharing customer testimonials, highlighting company values, providing transparency, and engaging with clients, businesses can use videos to establish trust and build strong relationships with their clients. With the right approach, businesses can create videos that help them stand out from the competition and establish themselves as a trusted partner for their clients.